Nounworks Case Study

We help create positive memories and experiences around the world.

NOUNWORKS is digital first global entertainment character brand built around the idea of public good. Nounworks encourages joyful learning, building community, and represents wholesome, inclusive entertainment and values.

We are building the “Sesame Street of Web3” with a world of unique characters and relatable stories.

We help create positive memories and experiences around the world.

Global events and activations help to shine a light on the positive and creative aspects of Nouns. Onboarding with this method creates positive impressions, community and memories. Supporting Nounish brand ambassadors and spreading the NOUNS vibes beyond screens and into communities is the goal.

Nounish Friends

Nounish Friends is a collection of fun imaginative characters with unique traits, personalities and lives. What started out as a collection of adorable blind boxed mini figures is now growing into a robust new generation of lifestyle character brand and totems that we hope will present new layers of opportunities to bring positive and productive experiences to the lives of kids and familieas across the globe.

Nounish Friends is an on-chain native IP that was the first project of its kind to be funded by a DAO and the first Blind Box collectible series to be launched and sold on-chain through Zora and Base.

Building the “Sesame Street“ of on-chain entertainment starts with a community of relatable characters.

Mini figures & plush collectibles are perfect entry points into the character lifestyle category and will help further explore possible global distribution and licensing opportunities in publishing, entertainment and consumer goods.

Digital collectibles in the Nouniverse.

Digital-native brands like Nounworks are uniqley positioned for robust and engaging digital experiences.

At DesignerCon attendees were able to collect digital Nounish Friends on Veve, and they got to custom paint the characters in an AR activation facilitated by Graffiti+.

To date we have distributed over 60,000 NFTs and drove more than 1 million digital AR activations and interactions on various platforms.

It’s all part of the plan.

Part of our plan is to further incubate our characters and brand in order to expand the community and fun as a utility across web3. We aim to connect and partner with like minded experts to grow NOUNWORKS as a native brand in the on-chain future.

Creativity: memories and experiences around the world.

Global events and activations help to shine a light on the positive and creative aspects of Nouns. Onboarding with this method creates positive impressions, community and memories that help build brand ambassadors and spread the NOUNS vibes beyond screens.

Part of our strategy is to create assets, find aligned partners and roll them out to expand the brand through gaming and entertainment partnerships with platforms like VeVe, Decentralland, Telegram and others.

What we want to do long term:

Engage with web3 native families during early stages of their development, build trust and a reputation of positivity that can last for generations. The goal is to connect the world through on-chain and off-chain IRL experiences and communities.

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Let’s connect to build a big bright and positive future together.