Progressive FLO Case Study
We designed and produced a variety of character assets for this multi-channel ad campaign through careful character development and bespoke manufacturing.
PROGRESSIVE FLO by Klim Kozinevich
The Action FLO Ad Campaign
Arnold Worldwide approached us to design a series of job-specific FLO action figures for print ads. We designed and produced a variety of character assets for this multi-channel ad campaign through careful character development and bespoke manufacturing.
Our Seamless Pivot from Assets to Action Figures
Based on the amazing reception, Arnold then asked us to produce real action figures of FLO based on two of our designs. Several production runs of these action figures were given away at industry trade shows, making them highly sought-after collectibles. They were also used in TV spots, while the 2D assets were deployed in print, social media campaigns and at industry events.