Sun Bum Case Study

Building quantifiable marketshare through brand ambassadors & bespoke character design

Bigshot turned a 2D icon and logo into a BRANDING MASTERCLASS for SUN BUM!

For over a decade, we helped Sun Bum make magic happen: vinyl figures, keychains, inflatables, trophies, and several line extensions featuring new characters in new verticals. The Sonny figures we produced for their POP displays were so popular, stores reported that they were being stolen right off the shelves!

Our goal at Bigshot is to build out long-term strategic relationships with our partners that span years of trust and success.

Sun Bum engaged Bigshot’s services again to assist in the design and development of line extensions, marketing assets and new merchandise.

Projects included the creation of new 3D assets for campaigns featuring the Sun Bum Brand Ambassadors vinyl toys, and a group of new Baby Bum characters to complement their new line of skincare products geared towards babies and children.

Market share for Sun Bum increased measurably after Bigshot began working with the brand.

Consistent branding, real life brand interactions and experiences (think giant inflatables and awesome trophies at surfing competitions) and a cohesive line look all contributed to an instantly recognizable brand experience at retail and beyond.

These efforts led Sun Bum to a dramatic $400 million acquisition by SC Johnson. Imagine what Bigshot can do for your growing brand.