The Future is Analog
Gary V (Tamara Group) recently went on Breaking & Entering to talk about our analog future. Gary believes that the current hyper focus on AI is bringing about a counter focus on "analog" non-digital IRL activations in marketing… and we happen to agree. We can already feel it happening. IRL activations, events and experiences with products and people will become more and more prevalent in brand marketing efforts. Thankfully! We are pretty sick of AI slop digital fake experiences ourselves.
FOCUS ON PHYSICAL BRAND ASSETS
That's why Bigshot has always focused on, and continues to focus on, developing brand assets like characters, mascots and consumer products with an eye to supercharging our clients' "analog" efforts... you may see some of our work at SDCC this year, again, as attendees are greeted with actual real life awesome interactive experiences that they can share with their friends. What a concept!
Our clients are: ad agencies that are crafting engaging brand experiences for their accounts, like Arnold did with Progressive's Action FLO campaign.
Our clients are: artists like Steven Harrington whose activations & installations of his artwork span the globe.
Our clients are: media companies and consumer brands like Adult Swim / Rick and Morty with their Toyota x Wendy's activation on the road (literally)…
… and all across the world with their global scavenger hunt activation they called “Wormageddon” - off the screen and into your back yard!
Our clients are: food and beverage giants like Knorr Foods, whose Salty & Pep campaign left the screen and entered the kitchen in a very real and emotional way.
Our clients are: brands and IP holders like Nouns whose global activations, projects & meetups transcend any traditional definition of brand ownership into global philanthropy and social justice.
We have been working hard to connect the creativity and available technologies to expand brand activations beyond the physical and digital realms, merging the brand messaging across devices, ecosystems and the world.
